Skip to content We build the marketing engine North Atlanta home-services businesses use to stop renting leads from Angi.
Web design, SEO, lead generation, and a real social-media content engine — all four wired together so the phone keeps ringing whether or not you log into Google Ads this month.
Four levers. The full marketing engine a serious contractor needs.
Here’s the thing. Most home-services businesses we meet are paying four different agencies — one for the website, one for SEO, a freelancer for social, and a “lead-gen guy” who’s really just running Google Ads. Nobody talks to each other. The site doesn’t match the ads. The SEO content never makes it to social. The leads get lost.
We do all four under one roof, on purpose. Web design, lead generation, SEO, and a real social-media engine — wired together so each one feeds the next. The site captures the traffic. SEO sends the traffic for free. Lead gen accelerates while organic ramps. Social media stacks proof so the close rate goes up across all of it.
Below are the four levers. Each one is a real service with a real team behind it — not an upsell, not a checkbox. If you only need one, that’s fine. Most clients eventually pull all four because the math compounds.
Web design built to convert, not to win awards.
Most contractor websites look fine and convert at 0.6%. Ours convert at 4–7% because every section is built around one specific buyer decision — get the call, get the form, get the appointment. Custom built, mobile-first, fast on 4G, and tied directly into your CRM so leads don’t fall through the cracks. See our web design service →
No template traps.
We don’t pour your business into a Wix theme. Every site is hand-built around your service area, your buyer, and your offer. Real examples on the blog.
Loads in under 2 seconds.
Page-speed scores in the 90s, image-optimized, no plugin bloat. Google likes fast sites. Buyers like them more.
Behind the scenes — every project we shoot becomes 6–10 indexed organic assets across web, blog, and social.
Lead generation that builds an asset, not a bill.
Real talk: paying $90 for a shared Angi lead five other contractors are also bidding on isn’t lead generation. That’s a feeding frenzy. We build owned funnels — Google LSAs, direct-to-form Meta ads, landing pages tied to your CRM — so every dollar you spend builds a list, a pixel, and a relationship you actually keep.
Stop renting. Start owning.
Google LSAs, Performance Max, Meta direct-to-form, retargeting layered against your own pixel. The form fill, the email, the phone number — all yours. No middleman, no shared leads, no four-way bidding war the second a homeowner hits submit. See lead generation →
You see what works.
Real-time dashboard. Calls tracked. Forms tracked. Booked appointments tied back to the ad that created them.
Calls answered in < 2 min.
We wire automation that texts the lead instantly, books the call, and reminds them 24 hours before. Speed kills competition.
A finished Alpharetta pool — the kind of asset that becomes 12 months of organic search traffic when shot, written, and indexed correctly.
SEO that locks the local map pack and keeps producing.
The first three Google results when an Alpharetta homeowner searches “pool builder near me” eat 60% of the clicks. Owning that real estate is the highest-leverage play in contractor marketing — and once you own it, you don’t pay rent. We build neighborhood content libraries, lock down your Google Business Profile, and stack real local citations.
Own the search. Don’t rent the ad slot.
We optimize your Google Business Profile, build geo-targeted neighborhood pages for the cities you serve, write the cluster blog content that ranks them, and stack the local citations that make Google trust you. Once it’s working, the calls come in whether you spend a dollar on ads or not. See SEO →
Windward, Avalon, Crooked Creek.
We rank for the streets your buyers actually live on — not just the city. That’s how you outrank the franchise.
Content that compounds.
The library doesn’t disappear when you stop spending. It just keeps producing organic leads, month after month.
Mid-job content like this is what separates a roofer who ranks from a roofer who pays Angi forever.
Social media that pre-sells the call.
You’ve probably noticed the contractors who blow up on Instagram aren’t necessarily the best builders. They’re the ones who let people watch them work. Drone reels of finished pools. Time-lapses. Before-and-afters. We come on-site every quarter and produce the content engine — so by the time a homeowner inquires, they’ve already watched three of your videos.
We come to you. Camera, drone, crew.
Quarterly on-site shoots. Reels, time-lapses, BTS, before-and-after edits, photographer + drone operator. Everything we shoot gets cut into a quarter’s worth of posts, stories, and reels — plus the still photos go straight into your blog and your site. See social media management →
Built for short-form.
The contractor who wins on Instagram and TikTok in 2026 is the one with reels in the queue every week. We post yours.
We answer the messages.
Every reel that takes off generates DMs. We respond, qualify, and book the consultation — so leads never sit in your inbox.
A finished kitchen remodel — the kind of “after” shot that does the selling for a remodeler before the homeowner ever calls.
We work with these six. We go deep, not wide.
One client per industry per city. That’s the rule. We won’t run marketing for two pool builders in Alpharetta or two roofers in Roswell at the same time — because the whole point is to make our clients the answer in their geo, not one of three.
Pool Builders
$80K-and-up custom pool installers across Alpharetta, Milton, Cumming, and Johns Creek.
Niche 02Landscapers
Landscape designers and hardscape contractors building paver patios, retaining walls, outdoor kitchens.
Niche 03Roofers
Residential roof replacement crews — storm-restoration and retail — across the GA-400 corridor.
Niche 04Home Remodelers
Kitchen and bath specialists, full-home renovators serving Roswell, East Cobb, and Milton.
Niche 05Personal Injury Attorneys
Boutique PI firms in Roswell, Marietta, and the broader North Atlanta legal market.
Niche 06Custom Home Builders
Luxury new-construction builders working $1M+ residential projects across Milton and Johns Creek.
A custom-build delivery in Alpharetta — the kind of project that, when shot at twilight and indexed correctly, does the selling for a builder for a full year.
The contractors winning in North Atlanta right now didn’t find a magic ad. They built a digital funnel five years ago and now answer the phone whenever they want.— What 200+ contractor sales calls have taught us
Renting leads vs. owning your funnel
Same monthly spend. Completely different math by year two.
| What you’re buying | Angi / HomeAdvisor / shared-lead model | Owned funnel (what we build) |
|---|---|---|
| Lead exclusivity | Shared with 4–6 other contractors | Exclusive to your business only |
| Cost per lead | $80–$120 each, every month, forever | $25–$45 after first 90 days |
| Close rate | 8–12% on a good month | 28–35% once warmed up |
| What you own at the end | Nothing. The platform owns the buyer. | Site, content, ad accounts, GBP, list. |
| What happens if you stop spending | Calls go to zero overnight | Organic content keeps producing for years |
The compounding curve, plotted out.
We track every client month over month. Here’s the average inbound exclusive-lead curve our home-services clients ride once all four services are wired up. Slow start. Hockey stick by month 6. Real freedom by year two.
Inbound exclusive leads, month over month.
Owned funnels keep producing leads after you stop publishing. Lead platforms don’t. That’s the whole game.
A finished hardscape build in Alpharetta — the kind of project that, shot right, turns into a year of organic real estate.
Behind the scenes — drone, photographer, and crew on-site. This is what every quarterly content shoot looks like when we show up.
What contractors keep asking us before they sign.
Working range we see is $4,500–$12,000 a month depending on which of the four services you pull and how aggressive your geo is. A pool builder going all-in on Alpharetta + Milton + Cumming sits around $8,500/mo. A roofer running just web + SEO might be at $4,800. We send a real proposal with real numbers after the strategy call — no fake “starting at” pricing.
Paid lead gen produces qualified inbound calls inside the first 2–3 weeks if the funnel is built right. Local SEO and the content engine take 90–180 days for first traction and 6–9 months to lock the map pack. Anyone promising “page one in 30 days” is either lying or planning to burn your money on ads while pretending it’s organic. Real talk.
No. One client per industry per city, full stop. We won’t run marketing for two pool builders in Alpharetta or two roofers in Roswell. That conflict-of-interest line is non-negotiable — it’s the whole reason we can promise category dominance to our clients.
Web design includes the build, hosting, SSL, and a real CRM integration. SEO includes the content writing, on-page optimization, GBP management, and citation building. Lead gen includes ad management and call tracking — ad spend is separate and goes directly to Google/Meta (not us). Social media management includes the quarterly on-site shoot, all post production, scheduling, and DM management. No surprise invoices.
SEO and lead gen are 6-month minimums because the math doesn’t work in less time — local SEO needs 90–180 days to ramp, and lead-gen funnels need 60+ days of data to optimize. After that it’s month-to-month. Web design is a one-time build with optional monthly maintenance. We’d rather earn the next month than trap you in a 24-month deal.
Three things. One, we go deep in only six contractor industries — we know your buyer cold. Two, exclusivity per city per niche so we’re aligned with your win, not split across competitors. Three, we own the production end — quarterly on-site content shoots with real cameras and drones, not stock photos. Most agencies sit at a desk in a coworking space. We show up at your job site.
Totally fine. Most clients start with one — usually a website rebuild or local SEO — and pull the others in over the next year as they see the math compound. We don’t bundle-force. The free strategy call ends with a recommendation on which one to start with based on where your funnel actually leaks.
Get your free strategy call. We tell you exactly where the funnel leaks.
30 minutes on Zoom. We pull up your site, your Google Business Profile, and the top three competitors ranking against you. By the end of the call you’ll know exactly what’s broken, what’s working, and which of the four services to start with. No pitch deck. No fake urgency.
